Is yoga becoming too expensive?

Is yoga becoming too expensive?

AP Television
New York, New York – 4 June 2010
1. Tracking shot of yoga clients at Pure Yoga Studio West
2. Tight shot of yoga client attempting exercise
3. Wide shot of yoga client attempting exercise
4. Pull from tight shot to wide shot of yoga class
5. Rack focus of Pure Yoga logo
6. Wide pan of Pure Yoga foyer
7. Tight pan of decorative wall
8. SOUNDBITE (English) Jenna Baker, Pure Yoga Manager:
“We’ve seen yoga as a practice evolve. There are, yes, yoga moms doing yoga and crunchy yoga practitioners, and in general I think studios like this have made it accessible to more people. We embrace every type of practice and every type of yoga lifestyle here.”
9. Wide shot of clients exercising
10. Medium shot of clients exercising
11. Tight shot of clients exercising
12. Pull from tight to wide shot of Yoga class
13. Tight shot of man exercising
14. SOUNDBITE: Matt Sweeney (English) Pure Yoga client:
“Whereas there are other great studios in the city, but they tend to focus on one specific lineage, whereas Pure has really done a great job at bringing in everyone from the community so that you have the opportunity to really explore all these different lineages.”
15. Medium shot of clients exercising
16. Tight shot of clients exercising
17. Wide pan of yoga class
18. Wide tilt down of Lululemon Athletica exterior, Union Square
19. Wide shot of Lululemon interior
20. Medium shot of Lululemon shoppers
21. Wide shot of clothing racks
22. Rack focus of price tags
23. SOUNDBITE (English) Lisa Metzger, Lululemon customer:
“It was a bit of sticker shock the first time I bought something from Lululemon, but as soon as you buy something and your wear it, you know why it costs so much.”
24. Mid shot of price tags
25. Wide shot of store interior
26. Tilt down of clothing display
27. SOUNDBITE (English) Shari Schwarz, Lululemon customer:
“I probably spend like 0 a month in here, so I’ll probably buy like two to four things depending on what I need. I mean, I work out every day.”
28. Medium shot of cash registers
29. Tight shot of customer paying
30. Wide shot of customer paying
31. Interior wide shot of Elisa Chen, Do Yoga Do Pilates Manager
32. Tight shot of Elisa Chen
33. Tight shot of Elisa Chen
34. SOUNDBITE (English) Elisa Chen, Do Yoga Do Pilates Manager:
“Some of our fee based clients have not come back, which I’m not sure why. I think they like the smaller classes. I think they liked the smaller classes back then maybe. We had five or six people in each class and now we’re in the double digits.”
35. Establishing shot of yoga studio
36. Tight shot of yoga client
37. Tight shot of client and instructor
38. Tight shot of yoga clients
39. SOUNDBITE (English) Elisa Chen, Do Yoga Do Pilates Manager:
“A lot of people think yoga should be free. It’s almost like thai chi in the park on China Town, all the people, that’s how you stay in shape and it’s something that if everyone did we would probably be a healthier country with less health care cost issues, but because it has got so out of hand with the cost that it is intimidating for people to join a gym and then do yoga and do pilates.”
40. Medium shot of Alan Finger chanting
41. Tight shot Alan Finger chanting
42. SOUNDBITE (English) Alan Finger, Yoga Master, Ishta Yoga:
“When people come here for me, it’s you know, it’s got to cover the rent and keep us all going, so our prices are sort of in the middle and I think that you know most people who want this depth of knowledge which I have to offer them, they come.”
43. Tilt down of Alan Finger standing on head
44. SOUNDBITE (English) Alan Finger, Yoga Master, Ishta Yoga:
45. Tight shot of yoga class
46. Wide pan of yoga class
LEAD IN:
STORYLINE:
Coveted “Groove” yoga pants cost 8.

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